As the world continues to grapple with the pandemic, one thing that has come to the forefront is the continually rising social media adoption. Why? Confinement at homes with restricted movement and social distancing becoming the new reality, more people are turning to online platforms to shop for what they need. At a time like this, having your online presence on social media platforms like Facebook, LinkedIn, Twitter and Instagram can allow you to be up-to-date with the customer needs.
COVID-19 has acted as a catalyst in making businesses pivot to social media marketing in some way or the other to keep their businesses going. These platforms are proving beneficial to build brands, connect with the audiences, increase sales, drive website traffic and a lot more. The businesses that will flourish in the corona landscape are the ones that are ready to adapt to the challenges presented and can remain agile.
Although the present situation comes with multiple opportunities to leverage social media marketing for generating leads, it can go awfully wrong if your marketing campaigns seem opportunistic. While it is important to sell, it is more important that the strategies connect emotionally with the customers and are not exploiting the pandemic to build brand awareness. That can be a big turn off, and you could lose out on potential customers. The need of the hour is a shift towards empathetic messaging from businesses on social media platforms.
If you are interested in building a thoughtful and compassionate yet powerful social media marketing strategy for your business, we at Brands and biz can help you. We can create effective social media strategies for your brand that are well-thought of, sensitive to the present situation and yet help you attract, engage and retain your customers.