Did you know there were 3.2 billion smartphone users worldwide in 2019, and this number is forecasted to reach 3.8 billion by 2021 as per Statista? Yes, the world today connects through the internet. Social media marketing is no longer a want but a need. Every successful digital marketing strategy incorporates social media platforms as an effective tool to promote its business.
According to Statista, in 2019, users spent 135 minutes daily on social media. It's evident if businesses master social media marketing today, it can keep them ahead of the competition. It can also act as a long term investment in creating a prominent online presence and nurturing valuable relationships with their customers. Here are some reasons to consider social media marketing for the road ahead: